Any label and artist will know that in today’s streaming era, having one of your tracks featured in a playlist is one of the most effective ways to reach as many fans as possible. Spotify makes it easier for artists to be considered for their own playlists curated by the Spotify editorial team. Use Spotify […]
Author Archives: Magnus (Music Industry Guru)
FACEBOOK ADS MANAGER – GETTING STARTED
This article will teach you how to set up and advertise with an Ads Manager account. SOURCE: FACEBOOK This lesson will prepare you to: Set up an Ads Manager account. Structure an ad campaign. Work with the Ads Manager campaign structure. Create ads in Ads Manager Ads Manager is the starting point for running […]
HOW TO BUILD A TIKTOK FANBASE
8 POINTERS ON HOW TO BUILD A TIKTOK FANBASE You are probably aware of this, but TikTok is HUGE and you should try to get a presence there. Building a following on TikTok takes time and effort. Here are a few ways to get more TikTok fans and followers and how to build a TikTok […]
HOW TO GET MORE SPOTIFY FOLLOWERS
5 TIPS ON HOW TO GET MORE SPOTIFY FOLLOWERS If you want to see success as an artist these days, it’s all but necessary to have a Spotify specific strategy for getting your music heard. Here are 5 tips on how to get more Spotify followers. It’s tempting to care a ton about playlist […]
CREATING COVER ART
YOU WOULDN’T BELIEVE HOW MANY PEOPLE GET STUCK ON THE COVER ART Our experience is that probably 50% of distribution rejections are caused by faulty cover art. We’re not the ones rejecting cover art, that’s up to the streaming services (Spotify, Apple Music). Labelcaster is just a messenger of their rules and we want to […]
RELEASING MUSIC – THE ULTIMATE CHECKLIST
Releasing music – made simple Planning and releasing music is one of the most time-consuming activities in the business and is why labels should be doing promotional work, not artists. It requires music marketing, networking, music PR, sending emails, preparing music formats, and making numerous phone calls. The process could take anywhere between a few […]
SUBMITHUB – YOU NEED THIS
Let us tell you about Submithub; why you need it and how to get it. SubmitHub was founded in late 2015 as a way to make the process of sending music to curators as easy and transparent as possible. They give you all sorts of statistics and ways to filter who to send your […]
INSTAGRAM – HOW TO CREATE A LABEL PROFILE
How to create an Instagram Label Page in 7 simple steps What started off as a simple app to share pictures with your friends, quickly became the go-to social media platform to promote eye-catching content. With over 75 million daily users, over 400 million monthly active users to date, and engagement rates 58 times higher […]
FACEBOOK – HOW TO CREATE A LABEL PAGE
How to create a Facebook Label Page in 7 simple steps Whether you like it or not, Facebook is a great asset for your label and artists. The social media platform is your shop window to the world and by creating a Facebook for business account you get access to all the promotional tools at […]
