HOW TO BUILD AN ARTIST FAN BASE

HOW TO BUILD AN ARTIST FAN BASE AS AN INDIE LABEL IN 2022

Promoting your artists and building their fan base is essential to your label’s success. This all sounds pretty obvious right? Still, labels and artists neglect to do basic promotional efforts in order to become successful. Great music will only get you so far, you also need to understand how to build a fan base for your artists. Follow these steps on  how to build an artist fan base and build a strong foundation for your marketing and communication.

  1. Create a brand
  2. Create a press kit
  3. Social media presence
  4. Create video content
  5. Distribute music
  6. Share to music discovery websites
  7. Share to music blogs
  8. Get featured on Spotify playlists
  9. POST REGULARLY

 

1. CREATE A BRAND

First of all, create an artist brand. Take your time to, together with each artist, discover what is unique about them. The sound, artistry and the story in general. People love to engage in artists and the stories about them, not only the music.
The brand and story will guide you through your marketing and messaging strategy. It will also influence the way you present your artists in person and online, how you interact with fans, and more. The artist brand reflects the style as much as the music!

 

2. CREATE A PRESS KIT

Each account profile on Labelcaster is structured as a press kit, accessible and sharable at all times. The press kit is the shop window and will be the first thing people see and hear from your artists, make sure to make it intriguing and unique. Apply your brand story and graphics to the press kit and make sure to keep it up to date. This is what will be included in your press kit if you follow the Labelcaster guides:

– Artist bio
– Release date
– Hi-res artwork
– H-res photo
– Link to stream the music
– Social media links
– Contact details

 

3.SOCIAL MEDIA PRESENCE

It goes without saying, a strong social media presence is essential for promoting music, engaging with fans, and expanding your fan base. Moreover, having an effective social media strategy connects you with music industry peers and presents new opportunities.

Make sure to have your labels’ social media platform in place in addition to each artist. The key to having a strong social media presence; post regularly and be relevant! Keeping your social media profile active is important. Post with regular consistency to stay relevant to your fans. This task is vital for artists who don’t release music or play shows often. Keep building the brand story and don’t solely focus on music releases. However, don’t get carried away. Fans will unfollow you or stop engaging with your posts if you saturate their feed.

We have collected a bunch of social media tools in the Labelcaster promotion lab. Use them wisely to promote your label and artists!

4. CREATE VIDEO CONTENT

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. Here are some statistics to highlight the importance of video:

– 81% of businesses use video as a marketing tool — up from 63% over the last year.
– Mobile video consumption rises by 100% every year.
– By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
– YouTube is the second most popular website after Google.
– Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
– 85% of consumers want to see more video content from brands.

Creating video content doesn’t have to cost a fortune. Here’s a quick guide to video marketing and a selection of tools you can use

 

5. DISTRIBUTE MUSIC

Music consumers need to be able to listen to your artists. Labelcaster helps you distribute your artists’ music to all major streaming services such as Spotify, Apple Music and Youtube for free.

 

6. MUSIC DISCOVERY WEBSITES

Music fans and industry influencers search music discovery websites regularly. These sites help connect independent artists with passionate music fans. Some also provide tools and services that help you engage with fans, promote and sell music, view analytics, and more

Make sure your artists appear on sites such as:

Hype Machine
Pitchfork
Reverbnation
Soundcloud
Bandcamp
Submithub
+ many others, google it!

 

7. GET YOUR MUSIC FEATURED ON MUSIC BLOGS

We won’t lie to you, it’s challenging to get your music featured on a blog. But it’s worth the effort to try since a music blog will help you increase exposure, establish credibility, and open new opportunities. So, how do you submit music to a blog? Here’s an overview:

– Research blogs that could be of interest for the specific artist at hand
– Prepare your submission
– Follow music submission guidelines carefully, read up on each blog
– Personalise your message
– Send links instead of files
– Follow up email to your submission

Check out Hype Machine and Submithub for more information

 

8. GET FEATURED ON SPOTIFY PLAYLISTS

Spotify is one of the biggest music streaming platforms. It is an excellent place to grow your artists’ fan base, discover new artists, and promote your music.
Getting your music featured on popular Spotify playlists is an effective way to introduce your music to the world. Curated streaming playlists are also how most fans discover new music.

The first and crucial step is to create Spotify for Artists accounts. Make sure artists have registered! Here’s a guide on how to pitch music to Spotify’s playlist editors.
You can also submit music to independent curators such as Soundplate, Indiemono and Spingrey

 

9. POST REGULARLY

REMEMBER: you must engage with your fans frequently if you want to maintain and grow your fan base!

Good luck!