HOW TO GET MORE SPOTIFY FOLLOWERS

5 TIPS ON HOW TO GET MORE SPOTIFY FOLLOWERS

 

If you want to see success as an artist these days, it’s all but necessary to have a Spotify specific strategy for getting your music heard. Here are 5 tips on how to get more Spotify followers.

It’s tempting to care a ton about playlist pitching and streaming numbers, not so much about followers. But statistically speaking, Spotify Streams are great, but Spotify followers are a much more significant metric for real-world payoff.

The best way to guarantee that you get consistent streams on Spotify is simple: get people to follow you – organically. Paying borderline-sketchy companies for growth on the platform is increasingly frowned upon, worst case scenario you will pay money for followers that most likely will be deleted from your account.

  1. Use Spotify for Artists resources
  2. Do research
  3. Use non-playlist curators
  4. Use playlists – but don’t focus on them
  5. Share frequently

 

1. USE SPOTIFY FOR ARTISTS RESOURCES


There are a number of other things Spotify for Artists can do for you to help build your follower base.

Promo cards are easy to make, and are perfect to send out via social posts, emails, and text messages.
Spotify embeddable features are great to use. You can easily embed basically any Spotify feature on your website, social media and newsletters making your music easily accessible.

Use Spotify for Artists statistics to understand who is listening and where they are doing so. This allows you to monitor and track any new strategy you have implemented. If it works, keep doing it. If it doesn’t work, change strategy
Spotify grant free access to all of their branding. Logos, fonts, and other icons are all free to download from the promotional section on their site. Combine your own artistic vision with their undeniably recognizable graphics, in order to help fans connect you to Spotify in their minds.

 

2. DO RESEARCH

Read up on Spotify for Artists, really all you need to know is in there on how to get more Spotify followers. Artists talk about the best advice they’ve ever received. Playlisters talk about how their process works, and cover best practices for getting your music placed with their editorial team. And Spotify employees talk about new features and strategies for using them.

Just do some digging about topics that apply and appeal to you. Understanding the platform is the first step in using it well.

 

3. USE NON-PLAYLIST CURATORS

 

There are tons of magazines, websites, and blogs out there that are willing to showcase your music. Any music blog that’s been around for a few years has almost definitely built up a dedicated fanbase of music fans who trust their opinions. This amounts to a readership that will pay attention to all the new posts on a site, week in and week out. While a stream from a random playlist means that somebody listened to your song for at least thirty seconds, a much more meaningful connection is made when somebody reads about your song.

Reading a thoughtful article about a song takes more time and it takes effort on the part of the fan. The more time and effort they give, the more likely they are to feel a connection to what they heard or read. So inherently, curators that specialize in articles, blog posts, and other things that take time and effort to consume generate more meaningful connections with fans.

4. USE PLAYLISTS – BUT DON’T FOCUS ON THEM

Pay-to-play playlists are made by users who have garnered a large audience. You can pitch to their creators directly, or through playlisting services. Either way, it probably will cost money. And though the pay-to-play model isn’t necessarily bad, the playlists are general and not curated for specific listeners, so there’s no guarantee that the people who hear your music will like it. Because of that, the conversion rate for new listeners to followers is low.

Most pay-to-play playlists are fine for driving streams up momentarily, but won’t gain you followers, because those playlists were not designed specifically for their listeners’ personal preferences like Spotify’s algorithmic playlists are. But, if you’re able to focus on the right kinds of playlists, growth is naturally exponential. The more algorithmic playlists you appear on, the more followers you will gain; and the more followers you gain, the more algorithmic playlists you will appear on. And so on.

5. HOW TO GET MORE SPOTIFY FOLLOWERS – SHARE FREQUENTLY

 

Whichever outlets you choose to focus on, the point is this: all of these are daily, weekly, and monthly points of contact between you and your ever-growing fanbase. Don’t waste that influence. Never let a week go by without posting, texting, or emailing a link to your Spotify page with a prompt to follow it. Make sure to emphasize how quick and easy it is to hit the follow button, and make it as personal of a prompt as you can, so that your fans feel as if they’re in on the journey with you.

Want more? Head to artists.spotify.com

Good luck!