Novoton was started 2004 but i have been running record labels since 1988 when we started Frequent Frenzy. FF was then followed by Beverage and Origin. After a couple of years working in other parts of the music industry, with PrimeSounds.com which i was one of the founders of, i’m back running my own label again.
I started Novoton mainly as a reaction to the negative vibes that have been present in the music industry for a couple of years, but also because i found a great new band, Novak, which i wanted to work with. For me that’s the only reason for still doing this. Working with great people doing great music!
In many ways we’re just another record label. The thing that make us stand out from the crowd are our bands. We’ll work with any kind of band as long as they make wonderful and weird music. We work very closely with our bands helping them in any way we can. We’ll also focus quite a lot on the internet.